Work

About

Resume

Work

About

Resume

Amazon Retail

Enabling Customization for Product Bundles

Company

Amazon Retail

Role

UX Designer

Team

2 Sr. Product Managers, Engineering Team

Timeline

~3 weeks

Quick Summary

I designed and delivered a UX vision for product bundles to increase bundle discoverability and introduces bundle customization features. Having this vision aligned on cross-team and cross-org unblocked our engineering teams' planning and help set the roadmap for product team.

Quick Summary

I designed and delivered a UX vision for product bundles to increase bundle discoverability and introduces bundle customization features. Having this vision aligned on cross-team and cross-org unblocked our engineering teams' planning and help set the roadmap for product team.

Challenges

The Bundles product team needed to decide what their roadmap would look like for the next few years, but weren't sure what problems were most pressing for customers. Engineering was planning to rebuild their backend architecture but needed to know what kind of features should be supported. Product came to me looking for support in identifying where to improve the bundle experience for customers.

Solution

Under a tight timeline I provided my team an achievable, near-term UX vision for bundles that was backed up with research and data. This vision consisted of synthesized UX research, competitive gap analyses, and a series of proposed UX improvements for bundles focusing on customization and discoverability.

Journey map highlight gaps in the (then) current experience

Updated Bundles Card with dynamic, bento-style product image

"See all" bundles for this item comparison view

New bundle detail page (left) and item customization sheet (right)

Outcomes

The Bundles 3-year vision was presented to senior leadership in Amazon Retail and shared out to our partner teams to communicate the direction of our program. Having this vision aligned on cross-team and cross-org unblocked our engineering teams' planning and help set the roadmap for product team.

Outcomes

The Bundles 3-year vision was presented to senior leadership in Amazon Retail and shared out to our partner teams to communicate the direction of our program. Having this vision aligned on cross-team and cross-org unblocked our engineering teams' planning and help set the roadmap for product team.

Outcomes

The Bundles 3-year vision was presented to senior leadership in Amazon Retail and shared out to our partner teams to communicate the direction of our program. Having this vision aligned on cross-team and cross-org unblocked our engineering teams' planning and help set the roadmap for product team.

Made by me, Heath

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